Logos logos, there are so many of them, but where did they originate from? These corporations were all once small and also faced similarily uncertain futures. As their fame increased so did their visual representation. Watch below how the corporate logos transform from drab and obscure to clean cut and iconic.
Even Wal-mart was once nearly indistinguishable from any other logo.
Apple made the transformation from ornate to technocentric.
2. Is this a picture from a biology textbook? For a company in the 1900's this design might have been permissable, but by today's standards it's just not enough of an icon.
3. The darkness of the logo is slowly peeling away. The absence of a black background separates the picture from anything else and it has truly become a logo and not a photograph.
4. The 1930's rendition looks exactly like an airfreshner in my opinion. The lines are clean, and the form has become less realistic and more of an icon instead of an illustration. Perhaps a logo need not look like a photo copy.
5. This design is perhaps my least favorite out of all of them. The white letters plopped on top of a yellow and red shell is as tacky as can be. This design appears as if it toke three mintues in MS Paint! It's obvious that the shell is in fact a shell, therefore the letters on top of it are superfluous.
Apple made the transformation from ornate to technocentric.
There are plenty of resources where various logos can be found, but not all of them have such a complete history. I enjoy looking at some of the older logos from some very successful corporations. Shell happens to have ten incarnations.
1. The first logo is almost unrecognizable at first. Is it a plate? A UFO?
2. Is this a picture from a biology textbook? For a company in the 1900's this design might have been permissable, but by today's standards it's just not enough of an icon.
3. The darkness of the logo is slowly peeling away. The absence of a black background separates the picture from anything else and it has truly become a logo and not a photograph.
4. The 1930's rendition looks exactly like an airfreshner in my opinion. The lines are clean, and the form has become less realistic and more of an icon instead of an illustration. Perhaps a logo need not look like a photo copy.
5. This design is perhaps my least favorite out of all of them. The white letters plopped on top of a yellow and red shell is as tacky as can be. This design appears as if it toke three mintues in MS Paint! It's obvious that the shell is in fact a shell, therefore the letters on top of it are superfluous.
6. The logo takes a leap into the creative realm when it loses its realistic grooves to simplistic red lines. The change is effective, because now the shell is truly a drawing and no longer a photograph.
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